many thanks for taking time out of your schedules to visit our class. the fervor and quiet humility with which you're pursuing this cause is phenomenal. particularly in the context of this course--where we're trying to not only analyze the root causes of environmental degradation and poverty, but equally important, to explore practical solutions--it's thrilling to see your success as grassroots organizers (...and to imagine the global breadth of your campaign as you embark on this next mission).
unfortunately i have no revelations for a possible 350 slogan, but i agree with casey in that it needs to be a bit punchier than the one proposed above. especially coming off the high energy of step it up, people will probably be expecting something with a little more spunk. it'd be beneficial to think of a line that carries a greater sense of urgency; for example, the 1sky pitch--"one climate. one future. one chance."--carries a more pressing tone by ending with "one chance." it's an all or nothing deal, we've gotta get this right.
i do have one idea for the campaign, and perhaps you've already pitched it yourselves, but i'll throw it on the table. as a central feature on your website, can you show a map of the world and then have interactive features where visitors can click on a country or a city to see how specific communities are tackling climate change? one facet might be more informative--a country profile, for example, with specific descriptions about how "x" country is threatened by global warming. then, using the little "global messengers" you're enlisting for this effort, individuals can post videos and text in an open source manner that outlines specific actions either local governments or social groups are taking to mitigate the impacts of climate change. so if a visitor to your website clicks on japan, the map can zoom in (google earth style), and then there will be a listing with specific statistics about the potential effects of global warming on japan (rising seas, etc.). then the visitor will be directed to on-the-ground stories and reports about locals' first-hand observations of signs of climate change and their response to it. so a middkid studying abroad in tokyo might go to the local seafood market and talk to fishermen to see if they are noticing diminishing productivity/a loss of biological diversity in their fisheries. then the middkid posts the video online and now visitors to your site will be able to form a mental global mosaic about immediate impacts of global warming and communities' response to it.
hi will, phil, and jeremy,
many thanks for taking time out of your schedules to visit our class. the fervor and quiet humility with which you're pursuing this cause is phenomenal. particularly in the context of this course--where we're trying to not only analyze the root causes of environmental degradation and poverty, but equally important, to explore practical solutions--it's thrilling to see your success as grassroots organizers (...and to imagine the global breadth of your campaign as you embark on this next mission).
unfortunately i have no revelations for a possible 350 slogan, but i agree with casey in that it needs to be a bit punchier than the one proposed above. especially coming off the high energy of step it up, people will probably be expecting something with a little more spunk. it'd be beneficial to think of a line that carries a greater sense of urgency; for example, the 1sky pitch--"one climate. one future. one chance."--carries a more pressing tone by ending with "one chance." it's an all or nothing deal, we've gotta get this right.
i do have one idea for the campaign, and perhaps you've already pitched it yourselves, but i'll throw it on the table. as a central feature on your website, can you show a map of the world and then have interactive features where visitors can click on a country or a city to see how specific communities are tackling climate change? one facet might be more informative--a country profile, for example, with specific descriptions about how "x" country is threatened by global warming. then, using the little "global messengers" you're enlisting for this effort, individuals can post videos and text in an open source manner that outlines specific actions either local governments or social groups are taking to mitigate the impacts of climate change. so if a visitor to your website clicks on japan, the map can zoom in (google earth style), and then there will be a listing with specific statistics about the potential effects of global warming on japan (rising seas, etc.). then the visitor will be directed to on-the-ground stories and reports about locals' first-hand observations of signs of climate change and their response to it. so a middkid studying abroad in tokyo might go to the local seafood market and talk to fishermen to see if they are noticing diminishing productivity/a loss of biological diversity in their fisheries. then the middkid posts the video online and now visitors to your site will be able to form a mental global mosaic about immediate impacts of global warming and communities' response to it.
make sense?